I respectfully acknowledge the Eastern Kulin Nations (Daung wurrung, Woi wurrung, and Boon wurrung), Wadawurrung Nation and Butchulla people as the Traditional custodians of the unceded lands where I was born, live/d and work/ed, and pay respects to their Elders past and present.

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Liquorland concept store
Creative Direction
The brief was to develop a customer friendly in-store environment that heightened quality cues. 

Brand evaluation, Brand tone of voice, Point of Sale kit, Ambient Graphics, Navigation, Ticketing, Easy Wine Selection System and in-store interactive touch pad application

Outcome: A substancial increase in sales and positive customer feedback