I respectfully acknowledge the Eastern Kulin Nations (Daung wurrung, Woi wurrung, and Boon wurrung) and Wadawurrung Nation as the Traditional custodians of the unceded lands where I was born, live and work, and pay respects to their Elders past and present.

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Liquorland concept store
Creative Direction
The breif was to develop an in-store environment that was more customer friendly and heightened quality cues. 

Brand evaluation, Brand tone of voice, Point of Sale kit, Ambient Graphics, Navigation, Ticketing, Easy Wine Selection System and in-store interactive touch pad application

Outcome: A substancial increase in sales and positive customer feedback