I respectfully acknowledge the Eastern Kulin Nations (Daung wurrung, Woi wurrung, and Boon wurrung), Wadawurrung Nation and Butchulla people as the Traditional custodians of the unceded lands where I was born, live/d and work/ed, and pay respects to their Elders past and present.
Liquorland concept store
Creative Direction
Creative Direction
The brief was to develop a customer friendly in-store environment that heightened quality cues.
Brand evaluation, Brand tone of voice, Point of Sale kit, Ambient Graphics, Navigation, Ticketing, Easy Wine Selection System and in-store interactive touch pad application
Outcome: A substancial increase in sales and positive customer feedback
Brand evaluation, Brand tone of voice, Point of Sale kit, Ambient Graphics, Navigation, Ticketing, Easy Wine Selection System and in-store interactive touch pad application
Outcome: A substancial increase in sales and positive customer feedback
