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Target Launch of the Campaign for Gok Wan Style Ambassador

Design and Creative Direction
OH MY GOK, Outdoor campaign - Billboards, Adshels, Bus and Tram Skins, In-store - Point of Sale Scheme, Front Window Displays, Front of Store displays, Change Room Displays, Digital Executions, Catalogue, Look book and Press Ads, App body shape concept.

Outcome: Many of the ‘Gok Loves’ items sold out on the first day of trading