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Myer Books
Art Direction
1. Comfort Boots

2. The Tech Guide was a new concept for Myer, my brief was to develop a book that demystified technology for the customer, while presenting the products as fashion.

The Chia Co. packaging and communications
Concept and Creative Direction

Liquorland concept store
Creative Direction
The breif was to develop an in-store environment that was more customer friendly and heightened quality cues. 

Brand evaluation, Brand tone of voice, Point of Sale kit, Ambient Graphics, Navigation, Ticketing, Easy Wine Selection System and in-store interactive touch pad application

Outcome: A substancial increase in sales and positive customer feedback

Target Launch of the Campaign for Gok Wan Style Ambassador

Design and Creative Direction
OH MY GOK, Outdoor campaign - Billboards, Adshels, Bus and Tram Skins, In-store - Point of Sale Scheme, Front Window Displays, Front of Store displays, Change Room Displays, Digital Executions, Catalogue, Look book and Press Ads, App body shape concept.

Outcome: Many of the ‘Gok Loves’ items sold out on the first day of trading

TAB Sportsbet Campaign
Creative Direction
Footy Combo product awareness campaign consisting of posters, beer mats, coasters and radio ads.